How Pool.com managed to get 60% of .eu domains on the first day
I stand corrected. I always though things like these were about 100 times more likely to happen in a third world country than in a “union”, european union more specifically. I’m talking about the recent .eu domain name fiasco. Simply put, Pool.com a registrar, cheated to obtain .eu domains on the first day of the sale. Anyone who’s aware of the internet knows what power a good domain name holds, examples of domain names being sold for thousands of dollars (and even millions sometimes) can be found everywhere. Pool.com is going to have a nice bundle of cash once they’re done auctioning off their domain names. Nadeem Azam has written a very good article describing the entire fiasco in detail. From his article
What was supposed to be a straightforward process of companies registering addresses based on their business names and trademarks has turned into a fiasco that even the world’s most incompetent organisations would have had difficulties conjuring up if they wanted to.
Let’s take a look at what this means for Pool.com and the .eu domain industry. On the very first day, Pool.com had 400 registrars working for them. So in a 24 hour period they could have made requests for 34,560,000 domains since every registrar was allowed to make no more than a request a second. Let’s say that the registration process was open for 8 hours and Pool.com got in 11,520,000 requests. Why the number you might ask? Well if you had paid €10k for registering a registrar with Eurid as Pool.com did, would you really waste even a second?
Let’s round it up, so Pool.com made 11 million requests for domains. By conservative estimate let’s assume that 1% of their requests were successful and they managed to register those domains, that’s 110k domains for Pool.com. The price of a .eu domain listed on their site is €60 which cost them €10. That’s a profit of €5.5million. Counting out the €4million they spent on registering the registrars, it’s a neat profit of €1.1million. Not bad for a couple of days work huh?
Oh, almost forgot to mention, Pool.com is also holding an auction for .eu domains….wonder how much that’ll net them.
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